Your next ACE writer.

Hi! I’m Ace Gucela,
B2B SaaS Content Writer.

I help SaaS companies reduce churn & increase conversions
using highly engaging & informative long-form content.

Your customers deserve to know the truth.

man sitting on couch with looking at his MacBook on table

Your products are stellar. Your products can solve their problems. You’ve worked day and night to make sure of it. 

But why are they leaving? Worst, they don’t even commit to an annual subscription. 

Churn is a real challenge in the SaaS industry. And in a competitive arena, your customers can easily find the next replacement.

So how do you win them over forever?

Through highly engaging, easy-to-understand informative content. 

You need to let them know how your app or software specifically helps them. You need to showcase customer success stories to inspire your newbie customers. You need to guide them on how to use your product efficiently and effectively.

You don’t do this using jargon and hard-to-understand facts. Remember, your customers already feel lost so they turned to your product for help. Don’t turn them away using jargon. Win them over using casual and engaging content. 

And that’s where I come in – your ace writer.

About Me

With years as a marketing expert, I’ve learned the ins and outs of communicating with customers. I know how to position a product well and create compelling stories that resonate with a target market. 

I’m a passionate reader and writer. I like to educate using engaging storytelling. I am genuinely invested in learning about your product’s unique value proposition and how it impacts your customers. And the content I write will reflect that.

I’ve been writing ever since I learned how to read. Words always had their way with me. I find comfort in the written language. 

I wanted to pursue a career in journalism but life had other plans for me. I finished a degree in Science (Biology to be specific) and pursued a career in Marketing. 

As a seasoned marketer, I’ve helped brick & mortar businesses grow their sales and customer base through traditional and digital marketing strategies. I also have a very entrepreneurial spirit and constantly find creative ways to build a business. 

Recently, I’ve decided to put my passion for writing to a good cause by helping SaaS companies retain their customers through informative long-form content. I also entered the freelancing space to maximize the work-from-home setup. 

Having used a lot of SaaS solutions in my professional life, I’ve seen first-hand how the right SaaS solutions can significantly impact a business and contribute to its success. 

I’m not just a content writer. I’m also a content strategist knowledgeable in SEO techniques. My work is Google-friendly and user-friendly. Your customers and search engines will definitely love it!

As featured in…

I’m currently building my portfolio and am open to guest posting opportunities. If you’ve read this far and would like to give my writing a spin – then check out my Rates Page and get in touch. 

I’m always happy to help.

The people I’ve worked with always called me the ace up their sleeve because I always deliver more than what is expected or even promised.

SERVICES

I believe the best partnerships work when both parties are invested in the relationship.

While my portfolio is still in the works, I am confident of my unique set of skills and know I can deliver what I promise.

BLOG POSTS

Rates start at $300 per article up to 2,500 words. Rates may vary depending on the topic’s complexity and the amount of research I need to do. 

Each project is inclusive of:

  • Keywords research & Competitive Analysis
  • Research statistics 
  • Screenshots and non-stock images
  • SEO-friendly with unique Page Title & Meta Descriptions
  • Internal Links to your existing content

Need blog posts longer than 2,500 words? Get in touch so we can discuss further.

Turn Around Time: 5-7 days maximum

CASE STUDIES

Rates start at $650 per study. Rates may vary depending on the complexity of the project and the availability of data.

Each project is inclusive of:

  • Customer interview – I go out there and interview your customer (via call or email)
  • Keywords research – case studies can also rank for specific keywords
  • Screenshots and non-stock images
  • SEO-friendly article
  • Internal Links to your existing content

Turn Around Time: 10-12 days maximum

WHITE PAPERS

Rates start at $1,000 per white paper. Rates may vary depending on the complexity of the topic and availability of data. 

Each project is inclusive of:

  • 1 – 2 infographics of the data discussed
  • Keywords Research to make sure the topic has a chance at ranking
  • Screenshots and non-stock images
  • SEO-friendly article
  • Internal Links to your existing content

Turn Around Time: 14-21 days maximum

Requirement: Access to relevant data

FAQs: Frequently Asked Questions

Do you charge an hourly rate?

I believe the best output happens outside an hourly rate. I deliver stellar output regardless of the hours I use to work on the project. 

What is your work process?

When you decide it’s time to work with me, here’s what you can expect:

  1. We hop in on a 30-min discovery call where I learn about your exact needs and your business. We also meet each other and decide if there’s a good fit. Prior to the call, I’ll send over a set of discovery call questions that you can answer during or prior to the call. 
  2. I will prepare an outline or strategy document based on our call and send it within 1-2 days. 
  3. You will decide if the outline works and if you’re happy, I’d ask you to settle the 50% upfront payment.
  4. Once payment is settled, I begin the writing process. I’ll flesh out the outline and create my first draft. This usually takes 5-7 days depending on the topic’s complexity. For case studies and white papers, the process takes 8-10 days. 
  5. I will send you the initial draft via Google Docs and wait for your comments. This process reduces the need for revisions once the final draft is submitted.
  6. After you make your comments, I will improve the first draft and proceed to finish the writing project. 
  7. Images are submitted along with the final draft. 
  8. When you’re 100% happy with the final draft, I send over the final billing and get paid.
How many revisions are allowed?

Once the final draft is submitted, I only allow 2 revisions maximum. I create a first draft (which will be very close to the final draft) for your comments and inputs. This reduces the time needed for lengthy revisions.

I reserve the right to reject revisions which would force me to create a completely new article from the original outline approved prior to the engagement.

Do you offer ghostwriting services?

All content you order from me is required to carry my byline. This helps build my portfolio and organic links to my own website for SEO purposes. However, if you want ghostwritten content, simply add 20% to the project price.

I’m a small start-up business. Can I negotiate the rates?

While my rates are one of the lowest in the industry, I understand where you’re coming from. I’m willing to discuss other options during our discovery call. So don’t hesitate to book a call with me! After all, the discovery call is free.

What are your payment methods?

I accept payment through PayPal only at this point. I will send you a PayPal invoice for every project milestone

Content should be read.

Get In Touch

B2B SaaS Content Writer

Ace Gucela

I help SaaS companies reduce churn and increase conversions through highly engaging & informative long-form content.

Send me a message describing your needs. I would respond in 48 hours tops. Want to book a call instead?